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Communication for sustainable rural development 713


 
Modulekode AGV 713
Kwalifikasie Postgraduate
Fakulteit Faculty of Natural and Agricultural Sciences
Module-inhoud

Introduction to the Communication Process, its role and importance.  Communication and perception - role of Extension in AKIS.  Clarification of principles and definitions; theory of  communication;  Strategies for communication and Extension methods.  Key elements and channels of communication;  credibility;  persuasion;  public speaking;  audio visual aids; mass media and their effect;  new reporting;  articles and newsletters.  Designing communication interventions.  Impact assessment approaches and tools.  Appreciative Communication Inquiry:  5-D Approach.
Modulekrediete 15.00
NQF Level 08
Prerequisites No prerequisites.
Contact time 1 four-hour lecture in 5 block week sessions
Language of tuition Module is presented in English
Department Agricultural Economics Extension and Rural Develo
Period of presentation Year
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